What is Meta Verified? Plus a Simple Guide on How to Subscribe
Meta Verified is a paid subscription service from Meta that allows users to verify their identity to receive a blue checkmark (Verified badge) on Facebook and Instagram.
In an era where online businesses are growing rapidly, the credibility of seller accounts has become crucial, especially on Facebook and Instagram, which have a large number of users. "Meta Verified" is a feature that helps verify the identity of account owners through a blue checkmark, aiming to build customer confidence that the account has been directly verified by Meta. For anyone wondering what Meta Verified is, how it benefits businesses, and how to subscribe to Meta Verified in an easy-to-understand way, digital-era business owners shouldn't miss the following content.
Article Table of Contents
• What is Meta Verified and How Does It Build Trust?
• What Types of Businesses Is Meta Verified Suitable For?
• How Does Meta Verified Benefit Shop Pages?
• What Documents Are Required to Apply for Meta Verified?
• How to Apply for Meta Verified for Business
• How Much Does Meta Verified for Business Cost?
• Meta Verified Paired with Meta Pay by KGP: An Online Shop's Helper for Confident Sales Growth
What is Meta Verified and How Does It Build Trust?
Meta Verified is a paid subscription service from Meta that allows users to verify their identity to receive a blue checkmark (Verified badge) on Facebook and Instagram. The purpose of this service is to help reduce the number of fake accounts and build trust among followers that the page or account they see is authentic. In addition to Meta Verified, Meta also offers Meta Pay, which is an online payment system that makes buying, selling, and transferring money through the platform more convenient and secure.
Having Meta Verified is therefore another way to increase the credibility of a page, especially for business pages or creators, as it assures followers that the account has truly been verified and is not fake. It also comes with additional benefits such as access to customer service and account protection against impersonation.
What Types of Businesses Is Meta Verified Suitable For?
Meta Verified is not limited to celebrities, influencers, or public figures. It is also suitable for business owners and entrepreneurs who want to establish a strong online presence, especially in an era where customers prioritize trustworthiness and security. Having a blue checkmark on Facebook and Instagram has become an important symbol that effectively increases customer trust. Businesses suitable for Meta Verified include:
• Small and Medium-sized Enterprises (SMEs): SMEs are businesses that are just starting or are in a growth phase. A blue checkmark and verified identity help reduce customer hesitation when deciding to order products online.
• New Brands: In the early stages of a business, establishing an image is crucial. Having Meta Verified helps a brand appear credible and professional from the outset, even without a large customer base.
• Businesses Looking to Expand Their Online Customer Base: If you want to increase visibility or give your page more opportunities to reach new target audiences, identity verification helps unlock certain features, such as support from the Meta team, enhanced account prominence in search results, and access to a wider range of new target audiences.
• Businesses That Have Experienced Issues with Fake Accounts or Brand Impersonation: Meta Verified helps protect your brand by immediately letting customers know that your account is officially recognized by Meta, reducing confusion and enhancing security for both the store and customers.
How Does Meta Verified Benefit Shop Pages?
Having Meta Verified helps enhance the credibility of shop pages and increases opportunities for growth in the online world. In addition to clearly identifying your presence, it comes with several business benefits, including:
• Increases Page Credibility: The Verified badge confirms that the page belongs to a real business owner who has been verified by Meta, making customers feel more confident and trusting.
• Receives Support from the Meta Team: Pages that subscribe to Meta Verified receive direct support from the Meta team, helping to manage various issues such as accounts, advertisements, or other disruptions quickly and efficiently.
• Reduces Risk of Impersonation: This feature helps reduce the risk of your page being faked or your brand name being impersonated, increasing security for both the store and customers.
• Accesses Special Features: Subscribing to Meta Verified allows access to new features such as content creation tools or insights, which can help effectively extend marketing strategies.
• Increases Visibility on the Platform: Verified accounts are often displayed more prominently in search results and system recommendations, making it easier for your page to reach new target audiences.
What Documents Are Required to Apply for Meta Verified?
To apply for Meta Verified, you will need to photograph and upload documents to Meta for review by their team. The review process will take no more than 48 hours after submitting the documents. The documents that can be used for identity verification are as follows:
• ID Card: Must be a valid card with clear information such as full name and date of birth.
• Driver’s License: Can be used instead of an ID card if issued by a government agency and still valid.
• Passport: Suitable for those who cannot use an ID card or driver's license. A valid passport can also be used.
How to Apply for Meta Verified for Business
Applying for Meta Verified for Business is another way to enhance the credibility of your business and pages on both Facebook and Instagram. The application process is not complicated, but there are slight differences in how to request the blue checkmark depending on each platform, as follows:
How to Apply for Meta Verified on Facebook
1. Go to the Meta Verified website: Visit the Meta Verified website and select "Subscribe" to begin the application process.
2. Choose a payment method: The system will ask you to select a convenient payment method, such as a credit card or bank account.
3. Verify your identity: Take photos and upload identity verification documents (ID card, driver's license, or passport), along with a photo of yourself.
4. Wait for Meta's review: After submitting all identity verification information, the system will take no more than 48 hours before displaying the blue checkmark on your page.
How to Apply for Meta Verified on Instagram
1. Open the Instagram app: Launch the Instagram application.
2. Go to the settings menu: Select "Settings and privacy" and then choose "Accounts Center."
3. Select "Meta Verified": Tap on "Meta Verified" and select the account you wish to subscribe.
4. Select "Subscribe": Tap "Subscribe" and choose your preferred payment method.
5. Wait for verification: After completing the application, the system will take 1-2 days to verify your identity and display the blue checkmark on Instagram.
How Much Does Meta Verified for Business Cost?
Meta Verified for Business is a service designed to help increase the credibility of business pages on Facebook and Instagram, with the following Meta Verified subscription fees:
• Facebook or Instagram (one platform): Starting at $21.99 USD per month per account (approximately 730 Baht per month).
• Facebook and Instagram (both platforms combined): If you wish to subscribe to both platforms, the price is $34.99 USD per month (approximately 1,160 Baht per month).
Meta Verified Paired with Meta Pay by KGP: An Online Shop's Helper for Confident Sales Growth
For modern merchants selling on Facebook or Instagram who are considering whether to subscribe to Meta Verified, having Meta Verified not only assures customers that your business is legitimate but also helps prevent account impersonation issues.
And if you want buying and selling on your page to be both convenient and secure, having Meta Verified and Meta Pay by KGP is a way to make your business more professional. You can collect payments from customers via Messenger chat instantly, with the system automatically sending payment evidence after a successful transfer. It also supports various payment channels, including PromptPay QR, Mobile Banking, and credit/debit cards. This enhances your credible image and helps close sales confidently at every step.
KGP, Payment. Make It Smooth.
LinkedIn : Kasikorn Global Payment
References
Meta. (2023, September 19). Expanding Meta Verified to Businesses. Meta Newsroom. https://about.fb.com/news/2023/09/meta-verified-for-businesses/
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