Selling Online: How to Start? Beginners Build an Easy Business in 2026
How to start selling online so customers buy? You can start by naming your shop, analyzing competitors, studying target customers, calculating costs and selling prices, and finding sales channels.
Selling Online: How to Start? It is believed that many people have the idea of selling online to generate income for themselves because they think that selling online is a business that doesn't require a lot of investment and can easily generate profit. However, when actually starting to sell online, they often don't know where to begin, leading to never starting the business at all. Even more challenging than opening an online shop is laying the foundation for the business to grow sustainably and having a professional management system to build confidence with partners or consumers from day one.
For those stuck at the starting point, there is no need to worry anymore. This article will introduce the important steps to prepare before starting to sell products online in 2026, so your business can start securely, efficiently, and be ready to scale in the long run.
Key Takeaways
- Selling online can start by determining the type of products you want to sell, such as products you like, daily necessities, or trending items, in order to offer what directly meets customer needs.
- Before starting to sell, you should define your target audience and study competitors in the same market to clearly position your brand above the competition.
- When selling, you should calculate hidden expenses beyond the product cost, such as advertising fees, packing costs, and shipping fees, to assess the true cost before setting the online selling price to maintain liquidity and net profit.
- Choose a platform that supports Omnichannel and a comprehensive payment system to build confidence in financial transactions and reduce cart abandonment rates.
Article Table of Contents
- Starting to Sell Online: Which Products to Choose?
- Want to Sell Online, How to Start? Checklist of Things to Prepare Before Opening a Shop
- KGP Online Payment Service System: Must-Have for Starting Online Sales
- Frequently Asked Questions (FAQs)
- Selling Online: How to Start? Increase Payment Convenience with KGP
Starting to Sell Online: Which Products to Choose?
How should one start an E-Commerce business or selling online? An important thing not to overlook if you want to sell online is the product, because the product you sell will determine the direction and format of business operations in subsequent steps. Furthermore, online products sold should be legal and not violate the regulations of various online sales channels.
For beginners wondering what to sell online, here are interesting product categories recommended for 2026:
- Consumer Goods (Consumables and Useables) : Products with a high repurchase rate, such as food, snacks, beverages, supplements, kitchenware, body cleaning products, and household cleaning products.
- Fashion and Lifestyle Products : Products that help create a clear Brand Identity or Eco-Friendly products, such as clothes, bags, jewelry, shoes, and home decor.
- Hobbies and Interests Products : Niche products that can generate long-term income from enthusiasts, such as game discs, figures, dolls, trading cards, idol cards, and art supplies.
- Electronic Products : High-usage products like phones, tablets, headphones, speakers, smartwatches, computers, notebooks, and other IT products that support the "Work From Anywhere" lifestyle.
- Health & Wellness Products : Products that meet the health-conscious trend and align with the increasing aging population, such as health equipment and research-backed supplements.
- Digital Products & Services : Products that do not require high investment but generate good profits, such as online courses, software, e-books, game top-up services, or specialized consulting services.
Want to Sell Online, How to Start? Checklist of Things to Prepare Before Opening a Shop
Name the Brand to be Distinctive and Memorable
In online trading, the shop name and brand image are key elements that help attract customer attention and help customers remember the online business more easily. Therefore, you should name the shop so it is easy to remember, easy to read, and clearly conveys meaning, or name it to reflect the type of products sold so customers think of the shop immediately when they want to buy. Also, avoid shop names that are too long so that customers can search for the shop name on various platforms conveniently and quickly.
Additionally, if there are plans to expand the business internationally, you should choose a brand name with a good meaning, avoid rude words in other languages, and ensure foreigners can read it easily to make the shop name memorable for customers.
Analyze Competitors in the Market
Once you have decided what to sell online but are unsure how to start, it is recommended to search for shops or similar types of online businesses on each platform. Then, study product prices, sales strategies, online business promotion formats, and check customer reviews—both strengths and areas for improvement—to apply this data to your business and plan effective sales strategies for stable and sustainable business growth.
Define a Clear Target Audience
An important step to take after deciding what to sell online is clearly defining the target audience. Start by defining customer details such as age, gender, occupation, income, lifestyle, and preferences. Observe the purchasing behavior of the defined customer group to see which platforms they prefer to buy from, what price range they purchase in, and what factors affect their online purchasing. Then, plan sales strategies that best meet customer needs for long-term business success.
Calculate Costs and Set Product Prices
A method for selling online for beginners that should not be underestimated is calculating costs and setting product prices. Many people think selling online doesn't involve high costs and should yield good profits, but when calculating actual revenue, they end up with a loss or very little profit. This is because they overlook hidden expenses such as advertising fees, shipping costs, and other expenses incurred while selling online. Therefore, the way to sell without losing money is to calculate all costs before setting an appropriate product price to achieve profit targets sustainably.
Choose Omnichannel Sales Channels
Choose Omnichannel sales channels to spread risk and increase revenue opportunities for the business because each channel has a different customer group. For example, Facebook, Instagram, and TikTok are sales channels that help create Awareness and Engagement. E-Commerce platforms like Shopee and Lazada are centers for online buying and selling, suitable for capturing customers who already have a purchase intent. Creating a Website (Brand.com) will help collect customer data and build credibility in the long term.
Product Photography
How to start selling online to get customers to visit or buy products? One of the online selling methods that helps attract customers is presenting product images, as it is a factor affecting the purchase decision. Therefore, you should take photos of the product from multiple angles using a plain background with clean colors to show details clearly. You should also write complete and easy-to-understand product information to build credibility, and you can write persuasive text to stimulate customers' interest in buying more products from the shop.
Set Up a Global Payment System
When online trading begins, another technique for successful online selling is having clear and comprehensive payment channels. Choosing a Payment Gateway system that supports various channels, including payment via Mobile Banking, QR Payment, and Credit/Debit cards, will facilitate customers in making purchase decisions more easily, while building confidence that every transaction is highly secure. In addition, the Payment Gateway system helps shops check balances in Real-Time, which helps reduce workload and increase accuracy in account management effectively.
KGP Online Payment Service System: Must-Have for Starting Online Sales
For entrepreneurs who want to start selling online professionally, choosing the right Payment Partner is essential. KGP is ready to be a partner to help elevate your business with online payment system services that support various forms of payment such as Mobile Banking, QR Payment, E-Wallet, Payment Link, Credit-Debit cards, as well as automatic debit systems. This allows for secure transaction verification according to international standards and helps build a credible business image, which is a main factor that makes it easier for customers to decide to buy products.
Frequently Asked Questions (FAQs)
How much income from selling online is exempt from tax?
If the net income after deducting expenses and allowances does not exceed 150,000 Baht per year, you will be exempt from paying tax. However, if the income exceeds 1.8 million Baht per year, you must register for Value Added Tax (VAT).
Is it necessary to register for e-commerce when selling online?
Yes, because the law requires those who sell goods or services via the internet as individuals or juristic persons to register for e-commerce within 30 days from the start of business operations.
How is using a Payment Gateway better for online shops than transferring money to a personal account?
A Payment Gateway system helps separate business accounts from personal accounts, making it easier for business owners to manage and organize accounts. It also helps increase payment channels, such as via credit cards, which helps increase opportunities to close sales.
Selling Online: How to Start? Increase Payment Convenience with KGP
Want to sell online, how should you start? If you want to make a career out of selling online, you should study various information thoroughly before actually starting the business. You must study each step of selling online carefully, from naming the shop to be distinctive and memorable, defining a clear target audience, analyzing competitors in the market, calculating costs and selling prices, choosing sales channels, to setting up the payment system.
If you are looking for a partner that meets the needs for both stability and financial security, KGP is ready to elevate your payment acceptance system to cover all needs, whether it be Meta Pay, QR Payment, Mobile Banking, Credit/Debit cards, Payment Links+, TrueMoney Wallet, and Automatic Debit Service (ODD) to provide a smooth payment experience for customers and strengthen credibility for businesses of all sizes.
KGP, Payment. Make It Smooth.
LinkedIn : Kasikorn Global Payment
References
1. Bureau of Tax Collection Standards. (n.d.). Manual for Withholding Tax: The Easy Way. https://www.rd.go.th/fileadmin/download/insight_pasi/RDHandBook.pdf 2. The Revenue Department. (n.d.). Personal Income Tax Rates for Tax Year 2017. https://www.rd.go.th/59670.html 3. The Revenue Department. (n.d.). “Tax Refund Request”: There are answers. https://www.rd.go.th/63437.html
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