What is online marketing? 7 steps from getting started to measuring results
Online Marketing is the practice of marketing a business through online channels to advertise the business, build brand awareness, or increase interest in purchasing products and using services.
Online marketing is the key that helps businesses become known and increases sales for future growth. Especially in an era where most consumers perform various activities online, from searching for information to buying and selling goods and services through various platforms. This article will help you understand what online marketing is, what it consists of, and how to do it effectively to apply to your business and achieve the expected success.
Table of Contents
- What is Online Marketing?
- How is Online Marketing Important for Business?
- Benefits of Online Marketing
- 7 Steps of Online Marketing for Beginners
- Examples of Online Marketing
- Online Marketing Increases Revenue Opportunities for Businesses
What is Online Marketing?
Online Marketing is the promotion or advertisement of products and services through various platforms, such as social media like Facebook, X, Instagram, video platforms (YouTube), search engines (Google), as well as websites and various e-commerce platforms, to make a business known and capture the interest of a wider audience, ultimately leading to purchasing decisions.
How is Online Marketing Important for Business?
Online marketing is very important for various businesses because today, more competitors in the same product or service category are turning to online promotion. They believe that online marketing is a channel that helps businesses easily reach consumers at all times and meets the behavior of new-generation consumers who prefer to buy goods and services through online channels.
Benefits of Online Marketing
Currently, whether it is a large business or a small SME, they are increasingly starting to do online marketing because they see the benefits of it as follows:
- Helps build Brand Awareness
- Helps create a memorable business image
- Helps reduce long-term costs for promoting products and services
- Helps build credibility for online and offline businesses
- Helps as a communication channel
- Helps as a way to collect data on groups interested in the products and services
7 Steps of Online Marketing for Beginners
Well-planned online marketing helps create a business advantage and allows the brand to grow sustainably. Let's look at methods that even beginner business owners can easily adapt, as follows:
1. Deep Dive into Brand and Target Audience
Before starting online marketing, you must have a deep understanding of your own brand, including the strengths of your products/services and the image you want to communicate. Then, clearly analyze the target audience, such as age, interests, and buying behavior, to formulate a precise strategy.
2. Analyze Business Strengths and Weaknesses
Analyzing strengths and weaknesses will help the business grow steadily. Find strengths to promote in online marketing to become known, target the audience accurately, and identify weaknesses to plan for improvement, reduce risks, and strengthen the business in the long term.
3. Set Clear Business Goals
Conducting online marketing with clear goals and direction is crucial. Whether it's increasing sales, expanding the customer base, or building brand awareness, clear goals and direction will help the business develop an effective market penetration strategy, as well as measure results and improve operations to achieve success more easily.
4. Create Content That Meets the Needs
Once the business goals and direction are set, the next step is to create interesting content to promote products and services. Good content will help attract the target audience, create brand recognition, and increase credibility, making your business stand out and generate sales in the long run.
5. Choose Appropriate Marketing Channels
There are many channels used for online marketing, such as Google, various E-Commerce Marketplace platforms, and social media like Facebook, X, Instagram, and TikTok. But to promote a business to be memorable, it is necessary to choose the appropriate channels and clearly communicate the business's selling points to the target audience to stimulate interest and create demand for your products and services.
6. Analyze Market Competitors
Doing business cannot avoid competitors selling the same type of products or services. Therefore, in online marketing, in addition to analyzing your own business's strengths and weaknesses, studying competitors is also necessary. Analyze competitors' data to find their strengths and weaknesses and then adapt them to your own strategy to create differentiation and a competitive advantage.
7. Measure and Continuously Develop Strategy
Even after promoting the business on various social media, you must continuously monitor the results, such as sales, click-through rates, or the number of followers, to evaluate how successful the online marketing has been. Then, use the obtained data to improve the marketing strategy or to further develop the business you manage for continued growth.
Examples of Online Marketing
Let's look at interesting online marketing techniques that can help promote your business to be known and reach a wider target audience:
- Video Marketing: Creating video content in a moving picture format helps attract attention and increase brand credibility. Suitable for promotion on popular platforms like Facebook, Instagram, Tiktok, Youtube, and others.
- SEO (Search Engine Optimization): Making your website rank at the top of Google's first search engine results page when someone searches with keywords related to your business. This helps the target audience find and access your website more easily without paying for advertising.
- SMM (Social Media Marketing): Marketing through social media, whether it's creating content, running campaigns, or running ads (Ads) on platforms like Facebook, Instagram, Tiktok, and others to reach and build relationships directly with the target audience.
- Influencer Marketing: Collaborating with influencers or influential people in the online world to have them recommend or review products and services through social media, which helps build trust and stimulate purchasing decisions from their followers.
- Email Marketing: Using email as a medium for online marketing promotion by distributing news to interest the target audience, such as announcing promotions, discounts, or new product launches, to stimulate interest and create ongoing engagement.
- Google Adwords: Placing ads to make your business appear at the top of Google's search results page instantly. It is a method similar to SEO but involves paying (Pay-Per-Click) to buy visibility and reach customers quickly.
Online Marketing Increases Revenue Opportunities for Businesses
Online marketing has become essential for private business owners to pay attention to. It helps businesses reach customers and gain a competitive advantage. The success of online marketing comes from careful planning, from understanding the brand, analyzing the target audience, choosing appropriate channels like SEO, SMM, and Influencer Marketing, to continuously measuring and improving strategies to build brand awareness, reduce costs, and increase sales effectively in the long run.
To facilitate financial transactions for business owners, KGP offers an online payment acceptance service that supports a variety of payment channels to meet the behavior of today's customers, whether it's Meta Pay, QR Payment, Mobile Banking, credit/debit cards, Payment Links, TrueMoney Wallet, and Online Direct Debit services. This helps customers pay easily and conveniently, building long-term credibility for the business.
KGP, Payment. Make It Smooth.
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